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文章来源:baobaobubu    发布时间:2019-11-06 11:54  【字号:      】

最近,魏则西事件成了全民关注的舆论焦点,百度竞价排名,莆田系医院等关键词也随之登上了热门搜索。在二十出头这样

最近,魏则西事件成了全民关注的舆论焦点,百度竞价排名,莆田系医院等关键词也随之登上了热门搜索

在二十出头这样一个美好的年纪,一个光鲜的生命带着无限遗憾与不甘离开了人世

魏则西因患有滑膜肉瘤治疗无效去世让人感叹命运的无常,更引人深思:在这个年轻人与病痛抗争的过程中,是谁无形中将他向死亡更推进了一步?魏则西事件始末2014年4月,西安电子科技大学计算机专业的大二学生魏则西被查出滑膜肉瘤,一种恶性软组织肿瘤

Wei Zexi, a computer science major at Xidian University in Shaanxi province, was diagnosed w大连海事大学图书馆ith synovial sarcoma, a rare cancer of the soft tissue in April, 2014.经过一系列痛苦但收效甚微的手术和放化疗,魏则西开始在网络上寻找新的治疗方法

经过百度搜索,他找到了排名前列的武警总队第二医院的一种生物免疫疗法

从2014年9月到2015年末,他开始接受这种号称先进技术的疗法

After failed surgeries, chemotherapy and radiotherapy, he turned to immunotherapy treatment at a hospital in Beijing, which Wei found listed second from the top on the first page of search results on Baidu.From Sept 2014 to the end of 2015, he received the immunotherapy treatment, which uses cells generated by a patients own immune system to kill cancer cells, four times at the Second Hospital of the Beijing Armed Police Corps.据《北京青年报》报道,魏则西的父亲称医生告诉他这种治疗方法源于美国,号称是斯坦福的先进技术

然而实际上这种疗法在临床治疗中已经被淘汰

4月12日,一个年轻坚强,热爱生活的生命离开了人世

Wei Haiquan, Weis father, said a doctor at the hospital had claimed the immune therapy treatment offered by the hospital was developed in the United States and was very effective, according to Beijing Youth Daily. However, the therapy proved ineffective, the report said, adding that it had not cleared clinical testing to verify its efficacy.马上学上文中的immunotherapy treatment就是生物免疫疗法

Treat与cure都有“治疗”的意思,treat更强调过程,cure则强调结果,指治愈

百度竞价排名魏则西生前曾在知乎上讲述过自己得病后的治疗过程,希望他的经历给以后同样不幸的患者一些帮助

他的帖子中直指百度竞价排名导致无效治疗方法排名靠前,对病患造成了严重误导

Before Weis death, he had posted about his experience on the Q&A website Zhihu, calling the treatment useless and criticizing Baidus paid listing practice.魏则西事件曝光后,百度和竞价排名的关键词一起被推向了舆论的风口浪尖

竞价排名是一种互联网广告模式,其基本特点是按点击付费,推广信息一般会被安排在搜索结果靠前的位置,搜索引擎按照点击量的多少收费

Paid listing is an internet advertising model used to direct traffic to websites. Search engines gain money from advertisers on each click to their ads.《新京报》报导中指出,如今,竞价排名不再被百度官方直接大量使用,而是以“推广”代替

企业可以让推广信息在自己指定时间段、指定地域,根据用户搜索关键词展示

其模式是,免费展示推广信息,按点击效果付费,即无点击不收费

当然推广排名是否靠前,很大程度上仍然取决于客户的出价

如下图所示,在百度搜索中输入“青春痘”,出现的前几条搜索结果都是带有“推广”字样的广告

马上学百度竞价排名的英文可以说Baidus paid listing practice

宣传推广英文可以用promote,如promote Mandarin (推广普通话),或者popularize,宣传过了头就成了炒作,表达大肆宣传,炒作可以用hype up,即publicize or promote by misleading claims

国际上如何应对竞价排名行为?实际上类似“推广”信息在各大搜索引擎中都普遍存在,比如谷歌↓↓↓雅虎↓↓↓美国联邦贸易署在2013年致信包括谷歌,雅虎,必应在内的17家搜索引擎公司,警告他们明确区分付费广告和自然生成的广告

The Federal Trade Commission wrote to search engines operating in the US warning them to "clearly and prominently" distinguish advertising from "natural" search results, saying that over the past decade it has seen companies beginning to mix the two.The letter (PDF) has been sent to the three largest US search engines – Google, Yahoo and Microsofts Bing - and also to AOL, Blekko, DuckDuckGo and 17 other specialist search engines for shopping, travel, and local business which display adverts to users.马上学广告的英文是advertisement,经常缩写为ad,广告代言人可以说endorsers in advertising

网站的横幅广告条称为banner,弹窗广告是pop-up ads,户外广告牌在美国称为billboard,英国则是hoarding,电视广播广告用commercial

百度面临调查5月4日,北京市工商局行政复议接待室内,两名工作人员正在阅读相关材料

来源:《新京报》政府已成立调查小组进驻百度

据《新京报》报道,百度涉嫌发布虚假医疗广告,违反《广告法》

The central government has set up an investigation team to probe search engine giant Baidu. The team is made up of officials from the Cyberspace Administration of China, the National Health and Family Planning Commission and the State Administration for Industry and Commerce — the regulator of online advertisement.马上学文中probe意为“调查”,同义词有investigate,指为了弄清事实而做的调查,look into也有类似意思,多用于口语

表示调查的词汇中survey倾向于表示民意调查,research多指为了学术目的进行的研究

莆田系医院在此次事件中,除了给出误导信息的百度受到舆论谴责,也有更多的矛头指向了莆田系医院

魏则西接受所谓先进生物疗法的武警总队第二医院相关科室是被外包给莆田系医院的

莆田系指莆田人所辖医院集合的简称,莆田人在全国各地开设私立医院,并逐步抱团形成一定的组织规模

Report said medical advertising makes up for 30% of Baidu’s ad revenue, and a big part of that comes from Putian hospitals, owned by businessmen from the southeastern Fujian province, which are notorious for selling medical treatments of venereal diseases and reproductive problems.国家卫计委、中央军委后勤保障部卫生局、武警部队后勤部卫生局联合对武警北京总队第二医院进行调查

The National Health and Family Planning Commission announced Tuesday that it would launch a joint investigation into the Second Hospital of the Beijing Armed Police Corps.马上学此次处于舆论焦点的莆田系医院即Putian hospitals,属于民营医院( private hospitals)

而与之相对应的公立医院即public hospitals

相关表达还包括:designated hospital 定点医院; makeshift hospital 临时医院 ;doctor-patient relationship 医患关系;basic medical insurance 基本医疗保险;illegal medical practice 非法行医

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